The ASDA iPhone App, Developed By Engine Room Apps, Leeds, Yorkshire, UK

Our Solution For ASDA

A New Way To Compare Prices

The ASDA Price Guarantee app is a free app that any iPhone, iPad or iPod user can download from the iTunes App Store. It gives ASDA's customers an easy and fun way to compare prices and get money-back on their in-store purchases.

Strategy & Innovation

We think it's important to help our customers fully understand what is possible when developing a business mobile solution. We approached ASDA to discuss how the iPhone could help them reach more customers, and where it would help achieve existing business goals.

Exploring Concepts

We aim to seek out concepts that are perfectly suited to customers on the move. We wanted to help ASDA take their services to the pockets of their customers.

We dedicated a lot of energy to generating and exploring ideas, tossing out those that presented obstacles. Eventually we found the perfect fit - "ASDA Price Guarantee".

Analysis, Design & Build

After several design and requirements workshops, the app concept was developed to meet branding guidelines and work seamlessly with ASDA's existing IT infrastructure, including their online ASDA Price Guarantee web site.

Our team developed the app at our Leeds studio, although we worked closely with ASDA teams in several locations.

Launch

Both ASDA and Engine Room Apps conducted exhaustive testing. ASDA had a panel of over 20 internal reviewers across all levels of the business. We tested on multiple iPhone and iPod devices, and multiple operating systems to ensure customers would not be dissappointed. The app was finally released to Apple, where it was reviewed and accepted first time before being released to the App Store, and the world!

Success!

The ASDA iPhone app went live on the 26th October, and within 3 days had gained many great reviews, and also entered the Top 100 Free iPhone Apps chart, as maintained by Apple.